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the long game

A Playbook of the World's Most Enduring Companies

If you are a leader, founder, or one of the 580 million entrepreneurs with a dream to build a company with lasting impact, THE LONG GAME is the playbook for you.

Right Now:


There are about 33 million new businesses in the U.S. alone.

10 Years from Now:


Nearly 70% of them will have disappeared.

100 Years from Now:


Only 0.5% will reach a century.

In today’s climate, is it still possible to future-proof your business? 

The answer is yes. This playbook, developed by Eric Becker, will show you how. 

Businesses don’t fail
because they lack vision.

They fail because they aren’t

fortified for the future.

How does a startup go from seed, to scale, to blue-chip?

The Long Game highlights a curated collection of Centurion companies that have defied the odds and thrived for over one hundred years. Through rare access to some of the most powerful CEOs, historians, and visionaries who have played the long game and won, Eric reveals the pivotal plays these benchmark businesses put into action to become enduring titans on a global stage. 

Key Plays:

Mythbusting Mindset
Moments of Truth, Moments of Trust
Centurion Culture
Ethos of Expansion
Beyond Brand Affinity
Super Stewards
Ethical Succession

and more…

The Long Game

As an investor, board member, CEO, and founder, Eric has become a global leader in private equity and wealth management, and successfully played key roles in over one hundred companies in his career. He has also guided some of the world’s most powerful entrepreneurs and ultra-high-net-worth families.

By leveraging his own success along with the lessons he’s learned in board rooms of billion-dollar start-ups and iconic legacy brands, Eric has developed the key plays that he believes can fortify a business to thrive.

If you are a leader, founder, or one of the over 580 million entrepreneurs with a dream to build a company with lasting impact, The Long Game is the book for you. Published by Rodin; Distributed by Simon & Schuster.

ABOUT THE AUTHOR

Eric Becker is Founder and Co-Chairman of Cresset, an award-winning multi-family office with over $65 billion assets under management. Alongside Founder and Co-Chairman Avy Stein, Eric shares his extensive experience advising founders, entrepreneurs, private equity partners, and ultra-high-net-worth families in addition to serving on the firm’s leadership team.

As Co-Founder of Sterling Partners, a value-added, growth private equity firm that raised eight funds with over $5.7 billion of capital, Eric has a long history of starting, backing, and nurturing companies.

Eric’s first love is his family, including his two sons, daughter-in-law, grandson, and wife of thirty-seven years, Jill.

WHAT OTHERS ARE SAYING

“Success in business is all about recognizing opportunities (and danger signals) when they come along and responding appropriately. The insights that Eric Becker has gleaned from a cross-section of long-term wins help show how.“

– Scott Galloway, NYU Stern Professor of Marketing, Serial Entrepreneur and Author of The Algebra of Wealth

“I could not put down Eric Becker’s extraordinary book on how great companies endure through uncertainty and economic changes. The mystery of why some companies endure and others do not is brilliantly analyzed in The Long Game. I cannot recommend highly enough. A great read!”

– David Rubenstein, Cofounder And Co-Executive Chairman, Carlyle Group

“In a world obsessed with instant gains and quick exits, The Long Game is a refreshing invitation to go deeper, think longer, and build something worth inheriting. Eric Becker’s lessons are eminently practical and undeniably profound.”

– Daniel H. Pink, #1 New York Times bestselling author of Drive, To Sell Is Human, and The Power of Regret

IN THE NEWS

Business today loves a unicorn story: build something quickly. Exit quickly,” Eric Becker, the Founder and Co-Chairman of Cresset, an award-winning multi-family office with over $70 billion...

Cresset co-founder Eric Becker explains why building a $70 billion family office isn’t about chasing returns—it’s about purpose, legacy, and creating wealth str...

There's so much we can learn from these companies that lasted one-hundred years or more," says Eric Becker, author of The Long Game. He ta...